Michelle Latta – Founder, President

Michelle has spent her 30-year career helping small, mid-size, and Fortune 500 brands grow. She worked at TBWA\Chiat\Day in Los Angeles on the Nissan and Infiniti accounts. She later moved to Pittsburgh and worked in the city’s largest ad agencies helping brands like Greater Fort Lauderdale, True Value, and GlaxoSmithKline, and numerous cultural nonprofits succeed. Today she leads the Rebel Fox pack and supports brands including Visit Macon and Carnegie Science Center. Michelle is an entrepreneur and a former Division 1 NCAA tennis player and team captain. Michelle is a graduate of the University of Maryland and holds a degree in journalism.

Matt Spett – Exec. Creative Director, Art

Since 1999, Matt has been producing creative work in all disciplines for clients like Holiday Inn, IHG Hotels & Resorts, Empire State Development (NY Tourism), AT&T, Porsche, Gatorade, American Airlines, Florida Orange Juice, Tabasco, and many others. He’s shown up in just about every major award show. After graduating from the University of Kansas, he went on to attend the Portfolio Center and started his career as an art director at DDB in Dallas, then moved to Chicago, where he joined Element79 and Cramer-Krasselt. Later moving to Atlanta, Matt spent time at BBDO and Ogilvy as a creative director leading a wide variety of brands on award-winning journeys.

Laura Pesko – Account Executive

Laura is an experienced account executive and social media marketer. She has worked across industries, serving brands such as Contigo Health, Carnegie Science Center, Visit Macon, The Branch, and Carlow University. She has a passion for bringing brands to life through engaging content. Laura is a perpetual learner and holds certifications in Hootsuite, Google SEO, Squarespace SEO, and Google Analytics. She is also an experienced practitioner in Mailchimp. Laura is a graduate of Miami University with a bachelor of science in business and holds a minor in emerging technology in business and design.

Mark O’Hanlon – Art Director

Mark is a creative perfectionist driven to deliver fresh concepts and designs that help clients build their own unique brand. He is an innovative thinker with a deep love of art. His talents have supported clients including Visit Macon, Old Route 69 Brewery, Carnegie Science Center, Contigo Health, and many more. In addition to art direction, Mark is an accomplished videographer, drone operator, and editor. Mark is a graduate of Point Park University, with a bachelor of arts in multimedia and graphic design. Mark is also a member of the Interactive Design Foundation.

Petra Arbutina –  Communications Director

Petra Arbutina is a former partner and EVP of connections planning at Brunner. Over the course of 25 years, Petra has been a leader in communications planning and media buying. Her thoughtful approach to leadership and client work has made her a trusted partner. She has overseen the placement of billions of dollars in media spending, helping to create growth for Visit Pittsburgh, the Pennsylvania Department of Community and Economic Development, Bob Evans, Sheetz, and many, many more. Petra was inducted into the Pittsburgh Advertising Hall of Fame in 2017.

Eric Trow – Brand Strategist

He may be a touch more of a gray fox these days, but Eric always brings fresh, innovative thinking supported by proven expertise. With deep roots in brand strategy, consumer insight, creative direction, and copywriting, he applies his unique blend of experience and skills to an impressive range of industries. Eric has provided his expertise to brands including PA Tourism, Allegheny National Forest, Visit Catskills, Southern Alleghenies Planning & Development Commission, Bob Evans, Carnegie Science Center, The Pittsburgh Penguins, Philips, and The Home Depot.