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From salsa to donuts to oysters, you're likely to find a food trail to follow that fits your palate. But do culinary trails drive tourism? We set out to find the answer. Keep reading to find out more.    The Kentucky Bourbon Trail It may be the one that started...

In 2008, BMW was cited as the first marketer to use augmented reality. Seventeen years later, how have DMOs leveraged the power of AR? Let’s find out…   The City of Tarragona The city of Tarragona (a UNESCO World Heritage Site) developed an AR app (“Imageen”)...

The travel and tourism industry is poised for dynamic growth in 2025, driven by evolving traveler preferences, advanced technology, and a focus on sustainability. The Travel & Tourism market is expected to generate revenue of $223.60 billion in the United States...

Last year, U.S. Destination Marketing Organizations (DMOs) became even more sophisticated when attracting visitors to their states and towns. Organizations leveraged more data than ever before. DMOs accessed new digital tools like Simpli.Fi, Social Toaster, and...

Place branding is the strategic process of identifying and honing the narrative for a location. The place branding strategy must resonate with both locals, regular visitors, and potential visitors. It’s a rigorous process to articulate what makes your place special...

At Rebel Fox, we talk about the need for great storytelling in travel and tourism marketing. What we mean is that we must make the deepest emotional connections with consumers. Why do people travel? And what are the human connections that brands can make? This is the...

At Rebel Fox, we love storytelling. And no organization is more ripe for great storytelling than museums and attractions. Museums are filled with thousands, even tens of thousands of objects that have a story all their own. These details create excitement and interest...

Email marketing is a cornerstone of hospitality marketing. We've collected a few tips we love to help build stronger guest relationships, increase repeat bookings, and enhance the overall guest experience. And it will come as no surprise—they are all centered around...

Data can be overwhelming. Hospitality marketing succeeds when you deliver the right offer to the right guest at the right time—and data makes that possible. We've collected a short list of our best practices to help hotels and resorts maximize returns with their...

Creating compelling video content for museums and attractions requires a mix of storytelling, visual engagement, and audience-driven creativity. If you're ready to start building video content, we've compiled a short list of ways to build your A-game. Keep It Short...

Looking for a little content marketing inspiration? We’ve identified a few hotel and resort brands effectively using content marketing strategies:  Blog storytelling. Top hotels are helping guests visualize the stay before they book with massive blog content...

Investing in high-quality wayfinding for museums and attractions isn’t just about helping visitors find their way—it’s about enhancing the entire experience, boosting engagement, and even increasing revenue. Great wayfinding improves the visitor experience and reduces...

Industry experts assert that travel and tourism is being heavily driven by a destination's ability to deliver authentic, unique experiences. Why? Because the digital revolution changed everything. Using their computers and cell phones, people can sightsee across the...

As an advertising agency focused on helping destination marketing organizations (DMOs), we’ve got five tips on building more robust content in the year ahead. Make sure you have a strong brand positioning and ensure that all content is helping to reinforce your...

One of the most important trends for travel and tourism businesses to capitalize on right now is sustainable and responsible travel. Climate change, over-tourism, and personal carbon footprints are on the minds of more and more consumers. If you and your advertising...

Why aren’t there more airport RFPs for brand building? Airports are seeking advertising agencies to support social media, parking campaigns, and even event marketing. But requests for brand building are far less frequent. A strong airport brand is good for...

Cruise lines are facing rapid category expansion. Brand differentiation has never been more important. There are a dizzying array of brand names (new and established) promising the best of what cruise lines have to offer. Whether it's ocean or river cruising,...

Many destination marketing organizations (DMOs) are turning their attention to eco-tourism as more travelers seek the great outdoors. This means offering nature to visitors in a sustainable, environmentally friendly way. DMOs can build travel experiences that foster a...

If it’s time to search for a new travel and tourism marketing firm, the task can seem daunting. Here’s a quick checklist of the qualities you should be seeking for your next partner: Industry Immersion. Select a partner that is able to dive deep and understand your...