Broadcast, Digital, Print, and Outdoor

KAMIN SCIENCE CENTER

Kamin Science Center is Pittsburgh’s most visited museum, with over 500,000 guests annually. It is a hub of innovation and discovery. The museum offers hands-on exhibits, interactive experiences, and awe-inspiring shows for visitors of all ages.

The Challenge

In 2024, the Kamin family made a $65 million gift to Carnegie Science Center, the most visited museum in Pittsburgh. This sparked the need for an updated brand, including renaming the Science Center to the Daniel G. and Carole L. Kamin Science Center. The Science Center is a fixture in Pittsburgh, and the Carnegie name is woven into the city’s heritage. Thus, our challenge was to change the name of a much-loved brand while exciting the region about its reimagined future.

The Work

Research shows that the number one reason people attend museums is to enjoy time with family and friends. The new campaign is designed to showcase the human emotions evoked by a visit to the science center. We positioned it as a great place not just for science, but for the awe-inspiring experiences students, friends, and families can share. Campaign imagery captures the excitement and wonder that visitors of all ages feel as they delve deeper into the mysteries of science. We introduced the tagline “Ignite Your Curiosity” as a rally cry for everyone to come explore, discover, and engage with all that the Kamin Science Center has to offer.

The Result

Throughout our collaboration with Kamin Science Center, we delivered a fully integrated campaign. Work included the new brand strategy, visual identity, marketing communications plan, website redesign, television, outdoor, digital, merchandise, and on-premises marketing. Read to the end to see the stats after launch!

 The materials we produced included:

Fully integrated marketing communications plan
Stakeholder interviews and analysis
Strategy and approach to the new brand launch, including campaign and tagline development

Visual identity, including a new logo with several variations, color palette, icon library, and brand guidelines

Business Cards

Pocket Folder

Letterhead and #10 Envelope

Employee Badge ID

Digital ad creative, Social media ad creative and copy, Website redesign and content refresh,including creative concepting, copywriting, site mapping, wireframing, and page design

Try it live

Outdoor digital and static billboard creative

Photography shoot creative oversight, Shooting of exterior drone footage, TV spot creative concepting, script writing, and video shoot creative oversight,Creative concepting and editing of exhibit-specific videos

Exterior and interior wayfinding collaboration

Elevator Wraps

Merchandise creative concepting

In the first week of the rebrand launch, the Science Center saw:

20 unique media stories

3,219 visitors on the public launch day

2.25x increase in traffic to the new website

3.1% increase in social media followers

94% increase in social media engagement

2x increase in shop sales vs. a typical Saturday

SEE ALL THE WORK