At Rebel Fox, we talk about the need for great storytelling in travel and tourism marketing. What we mean is that we must make the deepest emotional connections with consumers. Why do people travel? And what are the human connections that brands can make? This is the heart (pun intended) of great work.
For example, a couple sitting on a beach with their kids finally finds time to relax and unplug. But, deeper than that, they are moved by their kids exploring the edge of the surf with their toes and building their first sandcastles. Their vacation is really about enriching their kids’ childhood and buying the memories that will live on. At Rebel Fox, we’re always looking for the deeper rewards that come with visiting a new place. In our branding process, we call it the Three P’s. We believe that successful travel and tourism brands effectively connect people to the things they love: people, places, and passions. We drill down for insights that can help our clients do that.
Travel and tourism marketing has rapidly evolved in the era of performance digital marketing. Big data platforms help further refine retargeting and prospecting efforts. But great storytelling has to be part of the communication effort. Alongside the competition for clicks is the need for destinations, transportation, hospitality, and other sectors to stay focused on the business of branding and differentiation. We can help you get there.