From salsa to donuts to oysters, you're likely to find a food trail to follow that fits your palate. But do culinary trails drive tourism? We set out to find the answer. Keep reading to find out more. The Kentucky Bourbon Trail It may be the one that started...
In 2008, BMW was cited as the first marketer to use augmented reality. Seventeen years later, how have DMOs leveraged the power of AR? Let’s find out… The City of Tarragona The city of Tarragona (a UNESCO World Heritage Site) developed an AR app (“Imageen”)...
The travel and tourism industry is poised for dynamic growth in 2025, driven by evolving traveler preferences, advanced technology, and a focus on sustainability. The Travel & Tourism market is expected to generate revenue of $223.60 billion in the United States...
Last year, U.S. Destination Marketing Organizations (DMOs) became even more sophisticated when attracting visitors to their states and towns. Organizations leveraged more data than ever before. DMOs accessed new digital tools like Simpli.Fi, Social Toaster, and...
Place branding is the strategic process of identifying and honing the narrative for a location. The place branding strategy must resonate with both locals, regular visitors, and potential visitors. It’s a rigorous process to articulate what makes your place special...
At Rebel Fox, we talk about the need for great storytelling in travel and tourism marketing. What we mean is that we must make the deepest emotional connections with consumers. Why do people travel? And what are the human connections that brands can make? This is the...
At Rebel Fox, we love storytelling. And no organization is more ripe for great storytelling than museums and attractions. Museums are filled with thousands, even tens of thousands of objects that have a story all their own. These details create excitement and interest...
Email marketing is a cornerstone of hospitality marketing. We've collected a few tips we love to help build stronger guest relationships, increase repeat bookings, and enhance the overall guest experience. And it will come as no surprise—they are all centered around...
Data can be overwhelming. Hospitality marketing succeeds when you deliver the right offer to the right guest at the right time—and data makes that possible. We've collected a short list of our best practices to help hotels and resorts maximize returns with their...