As an advertising agency focused on helping destination marketing organizations (DMOs), we’ve got five tips on building more robust content in the year ahead.
- Make sure you have a strong brand positioning and ensure that all content is helping to reinforce your positioning vs. a scattershot approach. It takes a lot of discipline and oversight to get this right.
- Get video, get video, and get video! A b-roll library is great, but capturing new content quarterly is critical to keeping your social posts engaging. Learn more about Rebel Fox Studios.
- Showcase your visitors and capture testimonials—transform your visitors into your very own influencers.
- Experiment with augmented reality and deepen visitor experiences.
- Build short stories featuring can’t miss aspects of what makes your place special. Leverage these on your website, on social, and across strategic partners’ websites.
If you’d like to up your game with any of these content strategies, let’s talk.