The City of Tarragona
The city of Tarragona (a UNESCO World Heritage Site) developed an AR app (“Imageen”) that overlays digital reconstructions of its Roman-era monuments (amphitheatre, circus, temple, and forum) allowing residents and visitors to see the landmarks in their heyday. A 2020 study showed that a DMO/heritage body can use AR to deepen visitor engagement and amplify the destination brand. Explore Imageen.
Cahokia Mounds AR Takes Visitors Back Thousands of Years
See the world of the ancient Mississippian people and the great city of Cahokia. The Cahokia AR tour app is a 90-minute tour that guides visitors through the park. Icons that appear during the tour are knowledge points that add to your experience. Extra information about artifacts or structures is activated by touching these icons. As you walk between the various stops, you can listen to audio and learn even more.
New York Looksee AR Reinvents Wayfinding
The app Looksee AR for New York and Long Island lets users point their iPhone camera at their surroundings and view nearby places of interest overlaid in AR. It assists tourists exploring NYC to discover points of interest up to 10 km away, directly in the camera view. It covers more than 20,000 places of interest, including the Empire State Building, the Statue of Liberty, and many other scenes in the Greater New York Area.
Turn Your City into an Outdoor Adventure Game
Cluetivity is a commercial AR platform providing location-based AR games and experiences for tourism, cities, heritage sites, and DMOs (250+ partners, 40 countries). Adventures include outdoor escape room-type games that move visitors across the city. Use an existing game or customize one for your destination.
The Anne Frank House Secret Annex in VR
Virtual reality, or VR, requires a headset to see and experience a location. At the Anne Frank House, the Secret Annex is an empty space. But with VR, visitors can experience it as it would have appeared when Anne was living there. The VR is also available for download on their website.
There are so many ways that DMOs, museums, attractions, and more can leverage AR and VR to enhance their visitors’ experience. We’d love to help your organization do just that in 2026.
